THE HOUSE OF ESTĒE
THEN &
NOW
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ESTĒE PIONEERED MANY BEAUTY INDUSTRY FIRSTS
And 75 years later, we’re committed to continuing her legacy of innovation. One thing that will never change?
Our dedication to high-touch experiences and high-performance products, created with you in mind.
Our dedication to high-touch experiences and high-performance products, created with you in mind.
HOW IT
STARTED
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PRODUCTS
Estée began in her uncle’s kitchen with four products and a dream.
HOW IT’S
GOING
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PRODUCTS
The Estée Lauder Companies offer products for everyone across skincare, makeup, fragrance and luxury–all designed with a commitment to the highest performance, quality and safety.
HOW IT
STARTED
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INFLUENCE
Estée was the original influencer.
Pre-social media, she launched a word-of-mouth campaign:
“Telegraph, Telephone, Tell-a-Woman,” to spread real-life reviews of her products.
Pre-social media, she launched a word-of-mouth campaign:
“Telegraph, Telephone, Tell-a-Woman,” to spread real-life reviews of her products.
HOW IT’S
GOING
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INFLUENCE
Our Estée Experts create and educate customers around the world on social media and online every day–check out the latest content from our #EsteeTeam, #EsteeArtist and #EsteeBeautyAdvisor community:
HOW IT
STARTED
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BEAUTY ADVISORS
Estée knew she couldn’t be everywhere, so she needed people who wouldn’t just sell, but would bring her signature high-touch experience to customers every day. She hired the first-ever Beauty Advisor in 1953.
HOW IT’S
GOING
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BEAUTY ADVISORS
Over 10,000 Estée Beauty Advisors worldwide create high-touch experiences to department stores, airports, online consultations and much more.
Start a personalized consultation with one of our Beauty Advisors here!
Start a personalized consultation with one of our Beauty Advisors here!
HOW IT
STARTED
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GIVING BACK
In 1993, Estée Lauder’s daughter-in-law, Evelyn Lauder co-created the Pink Ribbon
and the Breast Cancer Campaign.
and the Breast Cancer Campaign.
HOW IT’S
GOING
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GIVING BACK
The Estée Lauder Companies stays committed to supporting the Breast Cancer Campaign with over $99 Million raised globally for lifesaving research, education and medical services.
EXPLORE MORE...
Discover our other stories.
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THE LEGENDARY ESTÉE LAUDER
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THE ULTIMATE BOSS QUIZ
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THE BEST OF ESTÉE